
We Ride For - unity, diversity, inclusion, sustainability and tolerance
#7D7E
Ride Schedule

Dubai
Fujairah
Ras Al Khaimah
Umm Al Quwain
Ajman
Sharjah
Abu Dhabi
Ride route and stops
Vehicular transport by road.
Road cycle routes
Share the ride
The Mission
For seven days in January 2024, a team of amateur cyclists, comprising business leaders, entrepreneurs, and trailblazers, cycled through all seven of the United Arab Emirates!
January 6 - 12, 2024
Saturday 6th January: Let’s Get Talking
- Business Kick Off event and welcome mixer in Dubai
- Round table discussions, networking and impact.
Sunday 7th January: Let’s Hit The Road
Transfer to Fujairah Fort, Fujairah.
Our Planet Our Legacy Part 1: Visit to Coral Conservation Initiative
Cycle distance: 96km
Monday 8th January: Let's get diverse
Cycle to Ras Al Khaimah
Workshop at the Department of Economic Development - The Criticality of Diversity in Business
Cycle distance: 55km
Tuesday 9th January: Let's get educational
Visit to The Wellspring School, RAK.
Interactive Sports Science Stations,
Entrepreneurial Workshop - The Values of Sport in Life
Our Planet Our Legacy Part 2: Mangrove Plantations in Umm Al Quwain
Cycle distance: 70km
Wednesday 10th January: Let's get supportive
- Visit to the National Charity School in Ajman
- Interactive Sessions and Sport with the Children
- Visit to Senses home for Special needs Children in Dubai
Cycle distance: 50km
Thursday 11th January: Let's look to the future
Visit to House of Wisdom
Visit to American University in Dubai to discuss Life Significance and Sport as a Driver for Life
Ride of Determination with Children from Senses at Kite Beach
Cycle distance: 47km
Friday 12th January: Arrive in the capital
Cycle to Abu Dhabi and visit to major sites.
Visit to the Abrahamic Family House.
Gala Dinner and Grand Finale
Cycle distance: 60km
#RFU
Relive every kilometre
The 2024 Ride For Unity 7D/7E Tour was designed to bridge divides, unite people through sport, embrace different cultures across the Emirates, raise awareness of sustainability, and foster tolerance and leadership skills. Most importantly, it showcased how to implement diversity in its purest and most effective form.
7 Days / 7 Emirates, 20 riders, 12 nationalities, 437 kilometers, 12 events, 2,500+ students, and countless memories later, we’ve achieved that mission.
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Our team
Meet our changemakers

We Ride For - unity, diversity, inclusion, sustainability and tolerance
January 6 - 12 2024
The Mission

Dubai
Fujairah
Ras Al Khaimah
Umm Al Quwain
Ajman
Sharjah
Abu Dhabi
For seven days in January 2024, a team of amateur cyclists, comprising business leaders, entrepreneurs, and trailblazers, cycled through all seven of the United Arab Emirates!
Saturday 6th January: Let’s Get Talking
- Business Kick Off event and welcome mixer in Dubai
- Round table discussions, networking and impact.
Sunday 7th January: Let’s Hit The Road
Transfer to Fujairah Fort, Fujairah.
Our Planet Our Legacy Part 1: Visit to Coral Conservation Initiative
Cycle distance: 96km
Monday 8th January: Let's get diverse
Cycle to Ras Al Khaimah
Workshop at the Department of Economic Development - The Criticality of Diversity in Business
Cycle distance: 55km
Tuesday 9th January: Let's get educational
Visit to The Wellspring School, RAK.
Interactive Sports Science Stations,
Entrepreneurial Workshop - The Values of Sport in Life
Our Planet Our Legacy Part 2: Mangrove Plantations in Umm Al Quwain
Cycle distance: 70km
Wednesday 10th January: Let's get supportive
- Visit to the National Charity School in Ajman
- Interactive Sessions and Sport with the Children
- Visit to Senses home for Special needs Children in Dubai
Cycle distance: 50km
Thursday 11th January: Let's look to the future
Visit to House of Wisdom
Visit to American University in Dubai to discuss Life Significance and Sport as a Driver for Life
Ride of Determination with Children from Senses at Kite Beach
Cycle distance: 47km
Friday 12th January: Arrive in the capital
Cycle to Abu Dhabi and visit to major sites.
Visit to the Abrahamic Family House.
Gala Dinner and Grand Finale
Cycle distance: 60km
#7D7E #RFU
Relive every kilometre
The 2024 Ride For Unity 7D/7E Tour was designed to bridge divides, unite people through sport, embrace different cultures across the Emirates, raise awareness of sustainability, and foster tolerance and leadership skills. Most importantly, it showcased how to implement diversity in its purest and most effective form.
7 Days / 7 Emirates, 20 riders, 12 nationalities, 437 kilometers, 12 events, 2,500+ students, and countless memories later, we’ve achieved that mission.