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Ride for Unity - 7 Days / 7 Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.

On 6-12 January 2024, a team of amateur cyclists, in the shape of business leaders, entrepreneurs and trailblazers, cycled through all seven of the United Arab Emirates in just seven days! 

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Our Team

Our core team of riders is made up of business leaders and people of influence from around the world that all embrace and live the values of: UNITY, TOLERANCE, DIVERSITY, SUSTAINABILITY AND INCLUSION.

Ride for Unity - 7Days / 7Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.

It's not just a 'ride', it's a real journey

In a celebration of our differences, the diverse team representing cultures and countries from around the globe with widespread backgrounds, placed the focus of this effort firmly on Unity; embracing and spreading the message of the key Emirati values of Diversity and Tolerance.

The team stopped at universities, schools, and other symbolic locations in each of the Emirates to deliver lectures, panels, interactive engagements, and workshops on a range of topics that all touched on positivity, tolerance, diversity, inclusion, and the power of humans working together for the greater good – delivered through the unifying medium of sports and cycling.

BMW AGMC - Ride for Unity - 7 Days 7 Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.

Proudly sponsored by BMW AGMC

Ride for Unity - 7 Days / 7 Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.
Day 1

Saturday 6th January: Let’s Get Talking

  1. Business Kick Off event and welcome mixer in Dubai
  2. Round table discussions, networking and impact.
Day 2

Sunday 7th January: Let’s Hit The Road

  1. Transfer to Fujairah Fort, Fujairah.

  2. Our Planet Our Legacy Part 1: Visit to Coral Conservation Initiative

Cycle distance: 96km

Day 3

Monday 8th January: Let's get diverse

  1. Cycle to Ras Al Khaimah

  2. Workshop at the Department of Economic Development - The Criticality of Diversity in Business

Cycle distance: 55km

Day 4

Tuesday 9th January: Let's get educational

  1. Visit to The Wellspring School, RAK.

    1. Interactive Sports Science Stations, 

    2. Entrepreneurial Workshop - The Values of Sport in Life 

  2. Our Planet Our Legacy Part 2: Mangrove Plantations in Umm Al Quwain

Cycle distance: 70km

Day 5

Wednesday 10th January: Let's get supportive

  1. Visit to the National Charity School in Ajman
    1. Interactive Sessions and Sport with the Children
  2. Visit to Senses home for Special needs Children in Dubai

Cycle distance: 50km

Day 6

Thursday 11th January: Let's look to the future

  1. Visit to House of Wisdom

  2. Visit to American University in Dubai to discuss Life Significance and Sport as a Driver for Life

  3. Ride of Determination with Children from Senses at Kite Beach

Cycle distance: 47km

Day 7

Friday 12th January: Arrive in the capital

  1. Cycle to Abu Dhabi and visit to major sites.

  2. Visit to the Abrahamic Family House.

  3. Gala Dinner and Grand Finale

Cycle distance: 60km

7D7E Route 2024 Ride for Unity - 7 Days 7 Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.
1

Dubai

2

Fujairah

3

Ras Al Khaimah

4

Umm Al Quwain

5

Ajman

6

Sharjah

7

Abu Dhabi

7D7E Route 2024 Ride for Unity - 7 Days 7 Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.
1

Dubai

2

Fujairah

3

Ras Al Khaimah

4

Umm Al Quwain

5

Ajman

6

Sharjah

7

Abu Dhabi

Ride route and stops

Vehicular transport by road.

Road cycle routes

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In the press

Daniel - Ride for Unity - 7 Days 7 Emirates - Spreading the message of Diversity, Inclusion, Tolerance and Sustainability.

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