Ride For Unity Returns to the Middle East: A Journey of Reconnection, Resilience and Unity

We are thrilled to share that Ride For Unity is once again making meaningful strides in the Middle East. In a powerful new article by The Fashion With Style, our upcoming program is featured as a beacon of connection, resilience, and cross-cultural engagement—an initiative that continues to reflect our founding values of diversity, inclusion, sustainability and tolerance through the unifying power of sport.

As the piece highlights, our return to the region builds on the deep relationships established in previous years, placing an even greater focus on grassroots impact. From cycling through ancient landscapes to engaging with schools and community groups, this year’s tour is more than a physical journey—it’s a human one. It’s about conversations, collaboration, and breaking down perceived divides, one kilometre at a time.

The article captures the spirit of the ride beautifully, noting how each stop is carefully chosen to elevate local voices and create platforms for connection. Whether it’s young students in Amman, local organisations in the UAE, or everyday citizens who join the peloton in solidarity, the tour becomes a living, breathing symbol of unity.

With an expanded footprint and new partnerships forming across the GCC, this year’s ride marks not only a return but a reinvestment in the region—a commitment to creating space for real-world dialogue and purposeful action in a time where global unity feels more vital than ever.

We invite you to read the full article and share in the excitement of what’s to come. Read the full story on The Fashion With Style